Chasm (book)

"Chasm" by Geoffrey A. Moore explores the challenge of bringing innovative technology products to mainstream markets. It describes a critical gap—called the "chasm"—between early adopters, who are eager for new tech, and the mainstream customers who need proven, reliable solutions. The book emphasizes that crossing this chasm requires targeted strategies, such as refining messaging, focusing on specific market segments, and establishing strong references. Successfully navigating this gap is essential for tech companies to achieve widespread adoption and sustained growth, transforming innovative ideas into mainstream successes.