James Utterback - Author

James Utterback is a notable author and academic known for his work in innovation and technology management. His research focuses on how companies develop and implement new ideas and technologies, particularly in evolving industries. Utterback is recognized for his concept of “dominant designs,” which describes how certain products or technologies become standard in the market. His insights help businesses understand the dynamics of competition and innovation, guiding them in strategic decision-making to maintain relevance and success in a changing environment. His contributions have significantly influenced how we understand the innovation process in various fields.