Competitive Innovation

Competitive innovation refers to the ongoing process of improving products, services, or business practices to maintain an edge over competitors. In the context of incremental innovation management, it involves making small, gradual changes rather than radical overhauls. This might include enhancing features, improving efficiency, or adjusting marketing strategies. By consistently innovating in manageable steps, companies can respond to market demands, adapt to customer feedback, and stay relevant without major disruptions, ultimately fostering long-term success and sustainability in a competitive landscape.