Freemium Model

The freemium model is a business strategy where a company offers basic services or products for free, while charging for premium features or advanced functionalities. This approach allows users to try the service without any initial cost, encouraging widespread use and attracting potential customers. Once users become familiar and invested, they may opt to pay for enhanced features. This model is commonly seen in software, apps, and online services, balancing free access with opportunities for revenue generation through upgrades or subscriptions. It effectively builds a large user base while monetizing through willing customers.