platform strategy

A platform strategy refers to creating a foundation that connects different users and services, allowing them to interact and exchange value. For example, think of social media platforms like Facebook or marketplaces like Amazon. They provide tools and infrastructure for users (individuals or businesses) to share content or sell products, respectively. The strategy focuses on building a user-friendly environment that attracts more users, which in turn attracts additional service providers and enhances overall value for everyone involved. This interconnectedness fosters growth, innovation, and improved user experiences.