The Long Tail

The Long Tail refers to a market strategy where businesses succeed by offering a vast selection of niche products alongside popular ones. Instead of only focusing on bestsellers, they cater to diverse tastes, resulting in cumulative sales from many less-known items. Online platforms, with minimal inventory costs, make this possible, allowing consumers to access a wide variety. This approach shifts emphasis from a small number of mainstream hits to a broader range of products, enabling niche markets to thrive and generating significant revenue through the collective sales of these less common offerings.