Peter Fader

Peter Fader is an influential marketing professor and expert in customer analytics at the Wharton School of the University of Pennsylvania. He is known for his work on understanding customer behavior and leveraging data to improve business strategies. Fader emphasizes the importance of long-term customer relationships rather than just short-term sales, advocating for insights derived from customer lifetime value. His research has helped companies focus on retaining valuable customers, ultimately leading to better decision-making in marketing and sales. As a thought leader, he has authored books and contributed to discussions on customer-centric business practices.