Marketing Science

Marketing Science is the application of data analysis and research methods to understand how consumers behave and make decisions. It uses techniques from statistics, economics, and psychology to evaluate what marketing strategies work best. By analyzing patterns and measuring outcomes, businesses can make informed decisions about advertising, pricing, and product development. The goal is to maximize marketing effectiveness and ROI through evidence-based insights, rather than guesswork. In essence, Marketing Science transforms customer data into knowledge that guides smarter marketing efforts.