Jonah Berger

Jonah Berger is a marketing professor and author known for his research on social influence and consumer behavior. He explores why certain ideas, products, or behaviors go viral and become popular. In his book "Contagious," he outlines key principles that drive people to share information, including social currency, triggers, emotion, public visibility, practical value, and stories. Berger's work helps businesses understand how to craft messages that resonate with audiences and encourage sharing, ultimately influencing trends and consumer choices. His insights bridge marketing, psychology, and sociology, making them valuable in diverse fields.