Contagious: How to Build Word of Mouth in the Digital Age

"Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger explores how ideas, products, and messages spread naturally through people. It explains that certain triggers, emotions, social influence, public visibility, practical value, and stories make content more likely to be shared. The book provides insights into creating campaigns that get people talking and sharing, leveraging human psychology and social networks. Essentially, it offers practical strategies for making ideas catch on and become popular in today's interconnected digital world, helping brands and individuals harness the power of word-of-mouth to grow their influence.