Jonah Berger (author)

Jonah Berger is a prominent marketing professor and author known for his research on why things go viral and how ideas spread. His bestselling book, "Contagious: How to Make Things Catch On," explores the psychology behind why certain products, ideas, or behaviors become popular. Berger identifies key factors that drive sharing and recommendations, focusing on social influence and emotional triggers. Through his work, he provides insights for businesses and individuals looking to enhance their marketing strategies and connect more effectively with audiences. His academic expertise bridges the gap between theory and practical application in marketing.