The Science of Social Transmission

The science of social transmission explores how ideas, behaviors, and information spread through populations via social interactions. It involves understanding how people influence each other, share knowledge, and adopt new norms or trends. Factors like communication methods, social networks, and cultural context affect transmission speed and reach. This field combines insights from psychology, sociology, and network science to explain phenomena such as viral content, collective movements, and spread of habits, highlighting how interconnected human societies are and how influence propagates across social systems.