Word of Mouth (WOM)

Word of Mouth (WOM) refers to the informal sharing of information and opinions about products, services, or experiences between individuals, often through conversations. This personal communication can influence people's decisions, as recommendations from friends or family tend to be trusted more than traditional advertising. WOM can take place in person or through digital channels like social media. It plays a crucial role in marketing, as positive or negative word of mouth can significantly impact a brand's reputation and sales. Essentially, it's about how everyday people share their perceptions and experiences with others.