eWOM (Electronic Word of Mouth)

Electronic Word of Mouth (eWOM) refers to the sharing of opinions, reviews, and information about products, services, or brands through digital platforms such as social media, review sites, blogs, and forums. It serves as a modern extension of traditional word of mouth, allowing consumers to influence each other's choices instantly and widely. eWOM can significantly impact a company's reputation and sales, as potential customers often trust peer recommendations more than advertising. Its immediacy, accessibility, and authenticity make it a powerful force in today's digital marketplace.