Click Attribution

Click attribution is the process of identifying which marketing efforts led a user to click on an ad and ultimately take action, such as making a purchase. It helps businesses understand the effectiveness of their advertising campaigns by tracking user interactions across different platforms and channels. For instance, if someone sees an ad on social media, then receives an email promotion, and finally clicks a link on a website to make a purchase, click attribution attributes the sale to these marketing touchpoints. This insight helps companies optimize their strategies and allocate resources effectively.