marketing attribution

Marketing attribution is the process of identifying which marketing efforts lead to customer actions, such as purchases or sign-ups. It helps businesses understand the effectiveness of different channels, like social media, email, or ads, in driving customer behavior. By analyzing this data, companies can allocate their resources more efficiently, optimizing their marketing strategies to improve results. Essentially, it’s about figuring out which marketing activities are most impactful in helping people decide to buy or engage with a brand.