Attribution Window

An attribution window refers to the specific period during which a user's actions are linked to a marketing effort, like an ad or promotion. For example, if a customer sees an ad and then makes a purchase within 30 days, that purchase is attributed to the ad. The length of this window can vary—common durations are 7, 30, or 90 days. It helps marketers understand the effectiveness of their campaigns by tracking when and how consumers respond to their marketing efforts, providing insights into the timing of consumer decisions related to their advertising.