Marketing Attribution Model

A marketing attribution model is a way businesses track and assign credit to different marketing channels—like social media, emails, or ads—that influence a customer’s decision to buy. It helps identify which efforts are most effective in guiding customers through their journey. By analyzing data, companies can see how various touchpoints work together, optimize marketing strategies, and allocate their budget efficiently. In essence, it's a tool for understanding the true impact of each marketing activity on sales or conversions, ensuring efforts are focused where they make the biggest difference.