UTM Parameters

UTM parameters are tags added to the end of a URL to track the effectiveness of marketing campaigns. When someone clicks a link with UTM parameters, these tags provide information about where the traffic is coming from. The parameters usually include details like the source (e.g., Facebook), medium (e.g., email), and campaign name (e.g., spring_sale). This data helps marketers understand which campaigns drive the most visitors or conversions, allowing them to optimize future efforts for better results. In essence, UTM parameters are a tool for measuring and analyzing online marketing performance.