Floodlight tags

Floodlight tags are small code snippets added to a website to track user actions, such as purchases or sign-ups. They help advertisers measure how effective their campaigns are by recording specific activities. When a user completes an action, the tag reports it back to the advertising platform, providing data on conversions. This allows businesses to analyze the return on their advertising efforts and optimize future campaigns for better results. Essentially, Floodlight tags serve as digital tracking tools to monitor customer interactions and improve marketing strategies.