Gary L. Lilien (Distinguished Research Professor of Management Science)

Gary L. Lilien is a distinguished researcher and professor known for his work in management science, particularly in marketing and operations. He focuses on developing analytical models and methods to improve decision-making in business. His research often involves studying how companies can optimize their marketing strategies and understand consumer behavior. Lilien has also contributed to the field through textbooks and practical applications, helping organizations leverage data and analytics for better performance. His expertise bridges theoretical insights and real-world applications, making significant contributions to both academia and industry.