Behavioral Targeting
Behavioral targeting is a marketing strategy where companies use data about your online behavior to show you advertisements that match your interests. By tracking your actions—such as webpages you visit, items you search for, or products you buy—advertisers can tailor their messaging to increase the likelihood that you'll engage with their products. This technique helps to deliver more relevant ads to individual users, which can enhance their experience and improve advertising effectiveness for businesses.
Additional Insights
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Behavioral targeting is a marketing strategy that uses data about a person's online activity to deliver personalized advertisements. By tracking what you search for, the websites you visit, and the content you engage with, companies can tailor their ads to match your interests. For example, if you frequently browse for running shoes, you might see ads for athletic gear. This approach aims to improve the relevance of advertisements, making them more appealing to you and potentially increasing the likelihood of a purchase while enhancing the overall online shopping experience.