Ad Personalization

Ad personalization is the practice of tailoring advertisements to individual users based on their interests, behaviors, and preferences. Companies collect data from various sources, such as browsing history, purchase habits, and demographic information, to understand what ads are most relevant to each person. This means that when you see ads online, they are often chosen specifically for you, increasing the chances that you will find them appealing and engaging. The goal of ad personalization is to enhance user experience and improve the effectiveness of marketing campaigns by showing people products or services they are more likely to want.