User Segmentation

User segmentation is the process of dividing a diverse group of users into smaller, more manageable categories based on shared characteristics or behaviors. This allows businesses to better understand their audience, tailor marketing efforts, and improve user experience. For example, users might be grouped by age, location, purchase habits, or interests. By targeting specific segments, companies can personalize their messaging and products, resulting in more effective engagement and increased satisfaction. Essentially, user segmentation helps organizations connect with their users more thoughtfully and efficiently.