digital audience measurement

Digital Audience Measurement refers to the methods used to assess how many people engage with digital content, such as websites, social media, and online videos. This involves tracking metrics like visitor counts, time spent on a page, and user interactions. By analyzing this data, businesses and content creators understand their audience's preferences, helping them tailor their strategies for better engagement and targeted advertising. Essentially, it provides insights into who is consuming digital content and how they are interacting with it, guiding decisions for marketing and content development.