BRF (Broadcasters' Audience Research Board)

The BRF (Broadcasters' Audience Research Board) is the organization that measures and reports how many people watch television programs in the UK. It collects data from a representative sample of households to provide accurate audience ratings for TV shows, channels, and advertising. These insights help broadcasters, advertisers, and producers understand viewership patterns, evaluate program popularity, and make informed decisions about content and advertising strategies. Essentially, BRF's work ensures transparency and fairness in how TV audiences are quantified and reported across the UK television industry.