Viewability Standards

Viewability standards refer to criteria used to ensure that online advertisements are actually seen by users. For example, an ad is considered viewable if at least 50% of its pixels are visible on the screen for a minimum of one second (for display ads) or two seconds (for video ads). These standards help advertisers verify that their ads are not just served but are also noticeable, increasing the chances of engagement. Following viewability standards enhances ad effectiveness and accountability, ensuring that advertising budgets are used efficiently and that campaigns reach real audiences.