
TV Ratings
TV ratings are a measurement of how many people are watching a particular TV show or channel at a specific time. They help broadcasters and advertisers understand a show's popularity and reach, indicating the percentage of the target audience watching. Ratings are typically expressed as a number or percentage, such as "a rating of 5" meaning 5% of the surveyed population watched. These metrics influence advertising rates and scheduling decisions, reflecting viewer interest and engagement. Ratings are gathered through sample households or digital tracking, providing a statistical estimate of a program’s overall audience.