A.C. Nielsen

A.C. Nielsen, founded by Arthur C. Nielsen Sr., is a global measurement and data analytics company best known for its television ratings and market research. It collects and analyzes data on consumer behavior, helping businesses understand what people watch, buy, and how they engage with brands. This information is vital for advertisers, media companies, and retailers to make informed decisions about marketing and product development. Nielsen's insights enable businesses to gauge market trends and consumer preferences, thus shaping advertising strategies and improving audience targeting. Today, Nielsen operates in various sectors beyond television, including digital media and consumer insights.