People Meter

A People Meter is a device used to measure television viewing habits in households. It collects data on what programs are watched, when, and for how long by recording the activity of all viewers in the home. Each member of the household has a unique identification that they can log in with, allowing the meter to track individual viewing preferences. This data helps television networks and advertisers understand audience behavior, which informs programming decisions and advertising strategies. Essentially, it’s a tool that provides insights into who watches what on TV.