Ratings sweeps

Ratings sweeps are specific periods when television networks measure viewership to determine their audience size and demographics. These measurement periods typically happen four times a year, and networks use this data to gauge the popularity of their shows. The results impact advertising rates and programming decisions, as higher ratings often attract more advertisers. During sweeps, networks may schedule special episodes, events, or unique content to capture more viewers. Essentially, it's a strategic time for TV stations to assess their performance and plan for the future based on viewer interest.