Sampling methodology

Sampling methodology refers to the process of selecting a subset of individuals, items, or data from a larger population to study or analyze. Its goal is to gather representative information efficiently, so conclusions drawn from the sample can be generalized to the entire population. This involves defining the population, choosing the sampling method (such as random, stratified, or systematic sampling), and determining the sample size to ensure accuracy and minimize bias. Proper sampling methodology ensures reliable results while saving time and resources, making research or surveys more practical and meaningful.