cross-platform measurement

Cross-platform measurement refers to the process of tracking and analyzing user interactions across different devices and platforms, such as smartphones, tablets, and computers. It helps businesses understand how users engage with their content, products, or services regardless of the platform they use. By collecting data on user behavior across these various touchpoints, companies can gain insights into customer preferences, improve marketing strategies, and enhance overall user experiences. This comprehensive view allows for more effective decision-making and targeted outreach to audiences across multiple channels.