ABC (Audit Bureau of Circulations)

The Audit Bureau of Circulations (ABC) is an organization that verifies the circulation figures of newspapers, magazines, and other media. It ensures that these publications provide accurate information about how many copies they print and distribute. Advertisers rely on ABC's audits to assess the value of advertising in these media, as accurate circulation data helps them make informed decisions. By maintaining standards for transparency and accountability, ABC helps build trust between publishers, advertisers, and the public.