circulation figures

Circulation figures refer to the number of copies of a publication, such as a newspaper or magazine, that are distributed over a specific period, typically measured daily or weekly. This number indicates how many copies are sold, delivered, or subscribed to, and it reflects the publication’s reach and popularity. Higher circulation figures suggest a larger audience, which can attract more advertisers, potentially increasing revenue. For publishers, tracking these figures helps assess their market position and make informed decisions about content and strategy.