Audit Bureau of Circulations

The Audit Bureau of Circulations (ABC) is a trusted organization that verifies and reports the circulation figures of newspapers and magazines. Its role is to ensure that the published circulation numbers are accurate, giving advertisers and media buyers reliable data to assess the reach and audience size of publications. This transparency helps advertisers make informed decisions about where to allocate their advertising budget, and publishers demonstrate the true scope of their distribution. Essentially, ABC provides an independent check to maintain honesty and credibility in the media industry regarding circulation claims.