Readership Survey

A readership survey is a research method used by publishers and media organizations to understand who is reading their publications or content. It gathers information about readers’ demographics, interests, and habits, helping creators understand their audience better. The data collected allows publishers to improve content, attract advertisers, and make informed decisions about future publications. Essentially, it provides a snapshot of the readership to guide strategic planning and ensure the content meets the needs and preferences of the target audience.