advertising standards

Advertising standards refer to regulations and guidelines that govern how products and services can be marketed to ensure honesty, fairness, and transparency. These standards aim to prevent misleading claims, deceptive practices, and exploitation of vulnerable populations. They often cover areas such as accuracy in advertisements, truthfulness, clarity, and respect for consumer rights. Organizations, such as the Advertising Standards Authority in various countries, enforce these standards to protect consumers and maintain trust in advertising. By adhering to these rules, businesses promote ethical marketing practices that benefit both consumers and the marketplace.