The Advertising Standards Board of Finance

The Advertising Standards Board of Finance is a regulatory organization that oversees and manages the financial aspects related to advertising standards. It ensures that advertising practices adhere to ethical guidelines, truthfulness, and fairness, fostering consumer trust. The board reviews complaints about ads, enforces compliance with advertising codes, and promotes responsible advertising behavior. By doing so, it helps maintain a balanced marketplace where consumers are protected from misleading or harmful advertisements, supporting the integrity of advertising within the industry.