The Pet Advertising Advisory Group

The Pet Advertising Advisory Group (PAAG) is a collaborative body in the UK formed to promote responsible advertising practices for pet-related products and services. Its aim is to ensure that advertising is honest and accurate, preventing misleading claims that can harm pets or owners. PAAG works to protect consumer rights and animal welfare by providing guidelines for advertisers, fostering a better understanding of pet care, and supporting informed choices among pet owners. By doing so, it helps create a safer and more trustworthy marketplace for pet-related offerings.