Advertising Standards Authority

The Advertising Standards Authority (ASA) is an independent organization that ensures advertisements across media are honest, legal, and respectful. It reviews complaints from the public about advertising content that may be misleading, offensive, or unfair. If an ad breaches guidelines, the ASA can ask for changes or removal. Its goal is to maintain high standards in advertising, protecting consumers and promoting trust. The ASA does not directly regulate laws but enforces advertising codes agreed upon by the industry and regulators, fostering responsible advertising practices.