endorsements in marketing

Endorsements in marketing occur when a well-known person, such as a celebrity or influencer, promotes a product or service. These endorsements leverage the endorser's reputation and credibility to influence potential customers, making them more likely to trust and purchase the product. For example, if a famous athlete endorses a sports drink, fans may choose to buy it because they admire that athlete. This strategy helps brands reach wider audiences and can enhance their image by associating them with positive qualities attributed to the endorser.