testimonial advertising

Testimonial advertising is a marketing strategy where a person, often a customer or an expert, shares their personal experience or opinion about a product or service. Their positive feedback is used to persuade others to try the product, leveraging their credibility and trustworthiness. This type of advertising aims to create an emotional connection and build confidence in the product through real-life stories or endorsements. It’s common in commercials, social media, and print ads, helping potential buyers relate to genuine opinions and encouraging purchase decisions based on shared experiences.