endorsement marketing

Endorsement marketing involves a company or brand using a well-known person, such as a celebrity or industry influencer, to promote its products or services. The idea is that fans or followers of the endorser may trust and be more likely to try the product because someone they admire recommends it. This strategy leverages the endorser's credibility and popularity to build brand awareness, enhance reputation, and drive sales. Successful endorsement marketing carefully aligns the endorser's image with the brand’s values to create authentic and effective advertising.