ASA (Advertising Standards Authority)

The Advertising Standards Authority (ASA) is an independent organization in the UK that regulates advertising across various media to ensure it is legal, truthful, and not misleading. It sets guidelines for advertisers, assessing whether ads are responsible and respectful. When complaints arise, the ASA investigates and can order changes or removal of ads that breach the standards. The ASA aims to protect consumers from false claims and ensure that advertising is fair and transparent, contributing to a trustworthy advertising environment.