Advertising Standards Board of Finance

The Advertising Standards Board of Finance (ASBOF) is a regulatory body in the UK that oversees the financing aspects of advertising, ensuring that the industry maintains financial integrity and transparency. It sets guidelines for fair and responsible financial practices among advertisers, media owners, and industry stakeholders. ASBOF also handles disputes related to advertising costs, billing, and transparency, helping to maintain trust and accountability within the advertising sector. Its role is to promote ethical financial conduct, support industry standards, and protect the interests of consumers and businesses involved in advertising activities.