Advertising Self-Regulation

Advertising self-regulation is when advertisers, industry groups, or companies voluntarily establish and follow guidelines to ensure their marketing is honest, fair, and responsible. Instead of government rules, these organizations monitor advertising practices to prevent false claims, avoid misleading information, and promote ethical standards. This proactive approach helps maintain consumer trust and a fair marketplace while allowing the industry to oversee its own practices efficiently. If complaints arise, they are often reviewed and resolved internally or through independent bodies, fostering accountability without heavy government intervention.