British Advertising Standards Authority

The British Advertising Standards Authority (ASA) is an independent organization responsible for regulating advertising in the UK. Its role is to ensure that advertisements are legal, truthful, and not misleading. The ASA enforces standards set out in the UK Code of Advertising Practice, which covers all forms of advertising, including online, print, and broadcast. It investigates complaints from the public, brands, and other organizations about inappropriate ads. When an ad breaches the rules, the ASA can require it to be changed or removed, helping to maintain consumer trust and fair competition in advertising.