CAP (Committee of Advertising Practice)

The Committee of Advertising Practice (CAP) is a self-regulatory body in the UK responsible for creating and maintaining the standards for advertising safety, honesty, and legality. It develops the rules and guidelines that advertisers must follow to ensure their messages are truthful, not misleading, and respectful. CAP also provides advice to advertisers and works with regulatory authorities to uphold consumer protection. Its aim is to promote trust and fairness in advertising across all media channels, ensuring that consumers receive accurate and ethical information.