Marketing Communications

Marketing Communications in the context of Public Relations involves the strategies and tactics used to share a company's message with the public, customers, and other stakeholders. It aims to create a positive image, build relationships, and engage audiences through various channels like press releases, social media, events, and community outreach. By effectively communicating its values and goals, a company can influence public perception and drive brand loyalty. Essentially, it's about conveying the right message at the right time to encourage understanding and support from the target audience.